Internet Marketing

Search Engine Optimisation

More visits to your Website!

A WEB SITE IS NOT ENOUGH...YOU NEED A WEB STRATEGY

The age of "build it and they will come" is over. Your Web site is not enough.

Whether you call it Internet marketing, Web marketing or online marketing, the goal is the same: drive qualified traffic to your Web site and convert that traffic into customers and clients.

The visitor who finds your site with an online search is looking for exactly what you're offering. Popular sites like Google are indexing billions of pages. South Africa's own Ananzi and Aardvark search engines aren't quite as big but they're also listing more sites every day, so there is strong competition for high rankings. We draw upon our years of experience in search engine optimisation to get your website ranked higher in search listings. Higher rankings mean more business for you!

At Katlego Web Hosting we use "Holistic Web Marketing" to help you rank higher at the search engines, drive more visitors to your site, and turn those visits into business. Our holistic approach to Internet marketing includes:

* A Web site that converts prospects into customers - How do you get site visitors to fill out a contact form, pick up the phone or "buy now?"

Your Web site has one primary goal: convert visitors into customers. No matter how much traffic you generate from search engine optimization, email marketing or your business blog, if your Web site can't get a visitor to fill out a contact form, pick up the phone or "Buy Now!" then the rest of your marketing is wasted.

To help conversion at your Web site, Katlego Web Hosting can Optimize / program interactive Web sites, develop e-commerce solutions and create Flash applications for you.
Web Site Programming

Do you need to create a member only area at your Web site? Would you like to manage your own content and update your Web site frequently, without knowing any HTML?

Katlego Web Hosting can custom-develop almost any online application your business needs to succeed.

* Search Engine Optimization (SEO) - What do you need to do to ensure your site ranks higher than your competition?

If you're like most small businesses or entrepreneurs, you'd like to drive more qualified traffic to your Web site. Since search engines are likely to deliver the majority of these new leads, optimizing your site for the search engines is essential to your success.

Keyword Analysis and Content Consulting:

Are your prospects searching for "buying cars" or "kitchen remodeling?" Do they want information on " Tourism in South Africa" or "Best Hotels to visit?" The results could determine the level of traffic and business your Web site generates. Why guess what your prospects are searching for when you can know?

Katlego Web Hosting will research appropriate key phrases to determine which search terms will bring in the most qualified traffic. The research may also uncover other possible phrases (and markets) you hadn't considered.

We'll provide a report that details our findings and makes specific recommendations on how to use the information to improve search engine rankings, strengthen your copy, and increase your conversion rates. Our search experts will work with you one-on-one to ensure you understand the reports and are putting the results to work.

Monthly visibility reports tell you how you're doing at important search engines and gives updated information on trending keywords so that you can take advantage of them before your competition does.

As part of the keyword analysis and content consulting we'll provide keyword rich titles, headers, meta-descriptions, and primary and alternative keyword phrases for targeted pages on your site.

If you need someone to take this to the next and rewrite your copy for you, Katlego Web Hosting can help there as well.

Link Building Campaigns:

One major factor in how well you rank is the quality and quantity of incoming links from relevant sites.

Katlego Web Hosting will help identify relevant sites, blogs and resources that are likely to link to you. We'll identify free and paid directories that will help raise your visibility. We'll find appropriate sites and discussion forums where you can post articles, FAQs and other information that will drive links back to your site. And we'll help you develop content that will naturally attract incoming links.

Pay-Per-Click Advertising:

Pay-per-click (PPC) advertising, also known as search engine advertising, is not about optimizing your site. Instead, it's about bidding on keyword and phrases that your prospects are searching on.

If you have a site that's difficult or impossible to optimize, or you need page one results in a competitive field, PPC advertising through Google Adwords is your answer.

* Web Strategy Consulting - Why is your current site underperforming? What can be done to improve its performance and generate more leads and business?

Are you ready to build your first Web site? Are you suffering with an underperforming Web site? Perhaps you don't know why people aren't buying from your online store, or why your competition ranks higher than you.

The biggest impact we can have on the success of your Web site and Internet marketing is our experience. As part of every Web project we include time for Web Strategy Consulting. For both new customers and clients we offer Web Site Audits and Keyword Analysis.

Web Strategy Consulting

During the planning and development of your Web site we can review your content for search engine optimization and readability, help you develop an effective Web marketing plan and other activities that will grow your business.

Web Site Analysis

Is your Web site underperforming? Would you like to drive more qualified traffic to your site? Would you like to convert that traffic into business?

Would you like concrete examples of what's working on your Web site and what could be improved? Would you like an expert opinion of what your traffic reports are telling you, and what new marketing opportunities you could use?

Here's how it works: you provide us with your top three audiences, your top three business goals, and the top three things visitors want to accomplish at your site. (We can even help you develop that list.) We'll review your Web site and your traffic reports.

We'll write up a 10 - 12 page detailed report of the activity on your site, and whether your site is achieving your stated goals. We'll also give you specific, detailed ideas on what changes you could make to improve your site. After you've had a chance to review the report we'll include a 30-minute consultation so you can make the most of the information.

If you feel that your Web site should be doing a better job at supporting your business, a Web site audit from Katlego Web Hosting may be the first step towards:

* better search engine ranking,
* more qualified traffic, and
* a higher conversion rate of visitors at your site.